Mercari Rebrand

In a project aimed at capturing the attention of Gen Z, I led a rebranding effort to infuse a brand with vibrant energy and playful charm. Embracing the spirit of youth culture, the new brand elements feature bright colors, adorable characters, and a thrift shop aesthetic. By incorporating these elements, the brand resonates with the eclectic tastes and preferences of the Gen Z demographic. The use of eye-catching hues and whimsical characters adds a sense of fun and excitement, drawing in younger audiences with a fresh and dynamic appeal. This rebranding initiative breathes new life into the brand, making it more relevant and engaging to the ever-evolving Gen Z market.