Club Velocita

Branding

December 2018

Comprehensive Brand Creation: From Concept to Execution

I spearheaded the creation of a brand from the ground up, overseeing every aspect from logo design to brand guidelines, and website development. Starting with a unique logo that captures the brand's essence, I established a cohesive visual identity that is both distinctive and memorable. I developed comprehensive brand guidelines to ensure consistent application across all media, fostering a strong and unified brand presence. The website, designed for both aesthetics and functionality, serves as the brand's digital cornerstone, reflecting its values and engaging users effectively. This holistic approach to brand building ensured a robust and compelling brand identity, positioning it for success in a competitive market.

Duration
12 Weeks
Role
Lead Designer
Tools
Adobe Photoshop, Figma, Webflow
Client
Tokyo Supercars

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